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John R. Howell

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IP2 working paper author.

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Recent Commentary

Valuation of Patented Product Features

by Greg M. Allenby, Jeff Brazell, John R. Howell, Peter Rossivia IP2 Working Paper Series
Wednesday, October 1, 2014

IP² Working Paper No. 14014 (originally published April 1, 2014) - Ultimately, patents have value to the extent to which the product features enabled by the patents have economic value in the marketplace. Products which are enhanced by inclusion of patented features should generate incremental profits. Incremental profits can be assessed by considering demand for products with patented features and contrasting that demand to demand for the same product without the patented feature.