Shana Farley

About

Shana Farley is the Chief Creative Officer at the Hoover Institution, where she leads the development and execution of an integrated marketing and communications strategy that advances Hoover’s mission and expands the reach and influence of its ideas. She oversees content, creative, digital, and production functions, shaping how the Institution engages policymakers, private sector leaders, and the attentive public.

Farley is responsible for translating Hoover’s scholarship into compelling, accessible, and high-impact media and experiences. She has been instrumental in building and scaling the Institution’s flagship platforms and properties, including GoodFellows, Uncommon Knowledge, and our library of audio and video programming, while also leading the development of new initiatives such as the Hoover multimedia hub and Freedom Frequency on Substack. Her work focuses on designing audience journeys that move from reach to sustained relationships, strengthening Hoover’s position as a leading voice on public policy and ideas advancing freedom.

In close collaboration with Hoover’s senior leadership and fellows, Farley leads major institutional campaigns and programming, including national initiatives and cross-disciplinary efforts playing a central role in shaping how Hoover convenes conversations, elevates its research, and connects ideas to decision-makers and broader audiences. Farley also oversees Hoover’s digital ecosystem, including web, social platforms, newsletters, and emerging distribution channels, with an emphasis on building owned audiences and relationships. Her approach integrates editorial strategy, design, production, and data-driven insights to ensure that Hoover’s work is not only seen but understood and acted upon.

Prior to joining Hoover, Farley spent nearly a decade as a sales and marketing executive in Silicon Valley’s micro-electromechanical sensing industry, where she worked with government-funded university research initiatives around the world. She holds a dual BA in International Relations and History, with a focus on Peace and Security, from the University of California, Davis.