China’s 11 January 2010 test of a missile defense system offers important examples of improved strategic communications, particularly when compared with the 2007 ASAT test. The Beijing government clearly had a strategic communications plan in place and issued immediate announcements, following them with a series of official and unofficial commentaries on the subject. This article explores the scope and scale of the strategic communications plan, with the goals of divining the government’s intentions for the test as well as the accompanying perception-management campaign.

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