Hoover Institution (Stanford, CA)— Viewers of the Hoover Institution’s expansive video, podcast and live event library can now access it all in one place: Hoover+.
At Hoover+, the Institution’s new digital destination for videos, podcasts, documentaries, educational content, and live programming, and video explainers on a variety of economic and political issues are now available to anyone, anytime.
The Hoover Institution is changing how a leading policy organization reaches the public by creating its own destination for ideas—one that brings together scholarship, storytelling, and multimedia in a way policy research centers have attempted.
“With Hoover+, our organization is making it easier than ever for the inquisitive public to see and hear how Hoover Institution fellows are generating unique and valuable insights in a complex world,” Hoover Chief Marketing and Communications Officer Daniel Bingham said. “Whether it’s to binge-watch your favorite podcast or dive deep into a particular policy issue, Hoover+ puts our supporters and the public in the driver’s seat in a way that is personal, customizable, and convenient.”
“People don’t think in terms of formats, they think in terms of curiosity,” added Hoover’s Chief Creative Officer Shana Farley. “They want to explore an idea, follow a conversation or playlist, and better understand the issues shaping the world around them.
“Hoover+ was designed to make that journey feel natural, transforming decades of Hoover videos, podcasts, events, and educational programming into a connected experience that’s intuitive, engaging, and built for discovery.”
Hoover+ enables the Institution to go beyond reports, op-eds, and scattered video clips posted to third-party platforms. It gives Hoover unprecedented control over how its scholarship reaches its core audiences, and a new tool to reach new ones. It also removes the digital middlemen that often stand between Hoover’s fellows and the people who want to learn from them.
The advantage runs deeper than convenience: A streaming home lets Hoover present rigorous researched content to audiences in a format they’re extremely comfortable with. Complex ideas on monetary policy, national security, and education reform become accessible. Viewers can follow an argument from a short explainer and then go on to watch a full-length interview on the same subject. That kind of layered engagement is hard to achieve when content lives across dozens of external sites.
Hoover+ carries all of the Institution’s flagship video podcasts, from the Only in America series to GoodFellows and Uncommon Knowledge with Peter Robinson, as well as programming on specific policy areas such as Free Speech Unmuted and Economics, Applied.
The platform also builds a lasting archive. Decades of Hoover scholarship and live programming can now be called up in one easily searchable place. Researchers, students, journalists, and members of the inquisitive public can access a repository of scholarship that grows larger and more comprehensive by the day.
Users can sign up for free accounts, enabling them to curate a custom feed of content based on the shows, topics, and fellows they follow.
Content items are organized into 18 subject areas, ranging from fiscal policy to China, defense, and public opinion.
Visit Hoover+ here.
For more information about Hoover+, please contact Jeffrey Marschner, assistant director of media and government relations, at jmarsch@stanford.edu or 202-760-3200.
