Mercedes-Benz, the luxury unit of Daimler AG , recently learned the price of crossing Beijing. Earlier this month the German car maker was attacked by state media after posting an anodyne Dalai Lama quote on Instagram. The company quickly and abjectly apologized to the Chinese government. It then went further, promising “no support, assistance, aid or help to anyone who intentionally subverts or attempts to subvert China’s sovereignty and territorial integrity.”

This public humiliation has prompted many companies to ask: How much is it worth to stay in China’s markets?

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