When President Barack Obama’s re-election campaign swung into full gear in the spring, it began by releasing a video highlighting “voters like you.” Among the choices for this slice of Americana were a white man from North Carolina, an Anglo woman from Colorado, and a Latina from Nevada.

As with most things political and presidential, this was not a random sampling.

In order to spare himself the indignity of finding a new job come January 2013, Obama needs to reconnect with independent white males like those who reside along North Carolina’s I-85 corridor—a hotly contested political boundary that helped deliver the Tar Heel State to Obama by a mere 14,000 votes, or 0.3 percent, in the last presidential election.

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