Joel C. Peterson


Joel C. Peterson is the chairman of the Hoover Institution's Board of Overseers.

Mr. Peterson founded Peterson Partners (PPLP), a Salt Lake City-based private equity group with some $1/2 Billion under management. PPLP focuses on providing growth and buyout capital to businesses with strong management teams and a track record of success. Peterson Partners has invested in local Utah businesses such as Winder Dairy, Making Memories, EnergySolutions, Diamond Rental, Asphalt Zipper and 3form, as well as national businesses such as JetBlue Airways, Cranium and Asurion, and international ones such as Azul Linhas Aereas Brasileiras, Packsize, D&S Investments, and K.P.R. Mill Limited.

Separate from this private equity business, Mr. Peterson founded JCP Capital to fulfill a passion for partnering with talented entrepreneurs in earlier stage or smaller ventures.

Mr. Peterson has been on the faculty at the Graduate School of Business at Stanford University since 1992 where he has taught courses in real estate investment, entrepreneurship and leadership. He was selected by students to receive the 2005 Distinguished Teacher Award. He currently serves as a Director at Stanford’s Center for Leadership Development and Research, as a member of the Dean’s Advisory Group, and as an Overseer at the Hoover Institution.

Between 1973 and 1991, he was Treasurer, CFO, Board member and CEO of Trammell Crow Company, the world’s largest private real estate development firm.

Mr. Peterson is also Chairman of the Board at JetBlue Airways, and on the boards of Franklin Covey and Ladder Capital Finance, a billion-dollar real estate investment company, and Bonobos, a New York based apparel start-up. Over the past 35 years, he has served on dozens of public and private boards including Asurion, the Dallas Market Center, Texas Commerce Bank (Dallas), the Advisory Board at the GSB at Stanford, and on the President’s Council at his alma mater. He was valedictorian at his undergraduate institution, Brigham Young University, and earned an MBA from Harvard Business School in 1973.

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Recent Commentary

Analysis and Commentary

Why Effective Leaders Ignore Their To-Do Lists

by Joel C. Petersonvia
Monday, April 16, 2018

The to-do list can become the boulder in a modern version of the myth of Sisyphus. You may recall the Greek myth in which the hero was condemned for eternity to the hideous punishment of pushing a boulder up a mountain only to see it roll down every time he neared the top.

CEO Robin Hayes and Hoover Institution board member Joel Peterson
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How JetBlue Does It

interview with Robin Hayes, Joel C. Petersonvia Uncommon Knowledge
Tuesday, April 25, 2017

Staying competitive in a precarious industry.

Analysis and Commentary

Some Unsolicited Advice For President Trump

by Joel C. Petersonvia LinkedIn
Thursday, November 10, 2016

Yesterday, America’s shareholders came off the fence to reject what they considered a known, but unacceptable, risk in favor of an unknown one.


Why People Stayed “On The Fence” This Election

by Joel C. Petersonvia LinkedIn
Monday, November 7, 2016

On Tuesday, Americans will elect a President that fully two-thirds of them don’t trust.