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Mary J. Cronin


Mary J. Cronin is a professor of management at Boston College.

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by Mary J. Croninvia Hoover Digest
Sunday, July 30, 2000

Imagine going to a shopping mall in which researchers follow you from store to store, taking notes on every product you examine or buy. Would you shop in such a place? Chances are, you already do. Welcome to the Internet. By Mary J. Cronin.