Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika,Journal of Business and Economic Statistics, Rand Journal of Economics, and Journal of Economic Theory. These articles have more than 5600 Google Scholar cites. He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005). Professor Rossi founded the Kilts Center for Marketing, Booth School of Business, University of Chicago while on faculty there.