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Peter Rossi


Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and EconomicsMarketing ScienceJournal of Marketing ResearchAmerican Economic ReviewJournal of the American Statistical AssociationEconometricaJournal of Political EconomyJournal of EconometricsBiometrika,Journal of Business and Economic Statistics,  Rand Journal of Economics, and Journal of Economic Theory.  These articles have more than 5600 Google Scholar cites.  He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005). Professor Rossi founded the Kilts Center for Marketing, Booth School of Business, University of Chicago while on faculty there.

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Recent Commentary

Valuation of Patented Product Features

by Greg M. Allenby, Jeff Brazell, John R. Howell, Peter Rossivia IP2 Working Paper Series
Wednesday, October 1, 2014

IP² Working Paper No. 14014 (originally published April 1, 2014) - Ultimately, patents have value to the extent to which the product features enabled by the patents have economic value in the marketplace. Products which are enhanced by inclusion of patented features should generate incremental profits. Incremental profits can be assessed by considering demand for products with patented features and contrasting that demand to demand for the same product without the patented feature.