In 2016, I went back to my home country, Italy, for a longer period than usual. Forced to watch Italian TV again, I was quite stricken by a pretty unique fact: at the end of their advertisements, the most popular Italian snack brands were proudly announcing that their products did not contain palm oil. Similarly, at the supermarket, the label “senza olio di palma” (without palm oil) was displayed on the packaging. This was not the case five years earlier, in 2011, when I left Italy for Malaysia.